Industry Nine

Enduro wheels are for those riders who take the hard line, go a little faster, a little bigger than everybody else and always take the long way home. The heart of these dream wheels are I9's US-made Enduro hubs, coveted for their instant engagement, telepathic responsiveness and durability. In fact, the internals are made with the same metal that 18-wheeler gears are made from. Then those brilliant hubs are laced to I9's own tough, light rims that are 28mm wide, perfect for fat tires on long-travel trail bikes. One-piece aluminum spokes thread right into the hub, eliminating nipples and saving weight where it matters most—at the rim. You want some of the toughtest, stiffest, most capable wheels out there? Look to the Enduros.